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LEGO 41397 The Ice Castle is a beautiful set, but who exactly is it aimed at? The inclusion of mini-dolls rather than the more popular (with adults, at least) minifigures suggests that this set is designed for a younger audience who have already embraced the Disney Princess or Friends ranges. Indeed, the design of the set, with large open play spaces, certainly make the set an appealing choice for children looking to play.
At the same time, though, this is a big set with a lot of pieces, and a price tag to match. It looks fabulous on the shelf next to, say, 71040 Disney Castle, making it a solid choice for collectors. Provided those collectors aren't already absolutely sick and tired of hearing Let it Go and don't actually want anything to do with one of Disney's more oversaturated movie brands.
It appears that The LEGO Group has tried to position this set as something for everyone, whether that be older collectors or younger fans.
The fact that this set is on sale in the official LEGO online store suggests that it hasn't exactly hit the mark. Most LEGO sets are going up in price, not down.
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