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The designer behind the rejected LEGO Ideas Snow White project says he feels ‘let down’ by the LEGO Group as 43242 Snow White and the Seven Dwarfs’ Cottage arrives on shelves.
Harry Finkel’s LEGO Ideas Snow White project originally reached the second 2019 review, but was rejected at the first time of asking. He then redesigned and resubmitted his pitch for a large-scale cottage inspired by the 1937 Disney animated movie, which racked up 10,000 votes in time to progress to the first 2021 review.
Alongside the results of that review, the LEGO Group announced in October 2021 that it was still considering whether or not to greenlight Harry’s Snow White project. “We’re still looking into the possibility of releasing a set based on the Snow White and the Seven Dwarfs project,” the Ideas team wrote on the project page. “Once we have a decision, we’ll share it with you here and on the LEGO Ideas blog.”
Five months later, the LEGO Group revealed that it had made a decision – and it was bad news for Harry. “Our team has thoroughly considered the possibility of releasing this project as a LEGO set according to the criteria of the LEGO Review,” the Ideas team said. “Unfortunately, the LEGO Review Board has decided that we will not produce this project as a set.”
Fast forward to February 2024, or almost exactly two years to the day since the LEGO Group rejected Harry’s submission, and the company pulled back the curtain on 43242 Snow White and the Seven Dwarfs’ Cottage. Released under the LEGO Disney banner – independently of LEGO Ideas – the final build bears a pretty strong resemblance to Harry’s original pitch (perhaps inevitably, given they share the same source material).
“I feel let down by the LEGO Group,” Harry tells Brick Fanatics. “I’ve been a lifelong fan and having an Ideas set make it all the way has been a dream for me, as it is for many fans out there. There was clearly interest from TLG to make the set as it ‘required further review’, and we were told there were ‘a few boxes left to tick’.
“They then rejected it saying they would not produce the project as a set, and now their own version of the set is released within the timeframe that could’ve been expected for the Ideas project. I assume this wasn’t a case of the LEGO Group already working on the set as it would’ve been rejected in the review stage. I understand there are many factors involved, but this has been disheartening.”
Brick Fanatics reached out to the LEGO Group for further comment more than two weeks ago, but the company has yet to respond.
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